This article continues a six-part series about how to start a travel blog. You’ll find other parts of this series here:
- Part 1 for How to Start a Travel Blog – Find Your Brand
- Part 2 for How to Start a Travel Blog – Social Media
- Part 3 for How to Start a Travel Blog – The Email Newsletter
- Part 4 for How to Start a Travel Blog – Monetizing Your Blog
- Part 6 for How to Start a Travel Blog – Becoming an Expert Source
In our continuing series about how to start a travel blog, our next step includes a way to help promote your website or blog while also finding a way to directly interact with your readers: webcasts! A webcast can be as short or long as you want, as long as you stay on topic and provide relevant and interesting information.
Here are some tips for getting started.
Determine Your Topic
Quite possibly the most important thing to consider when planning a webcast is what topic are you going to speak on. You need to ensure that you have a larger breadth of knowledge, can answer live questions and can provide tips and advices that someone wouldn’t be able to find easily elsewhere. Some angles to consider:
- Highlight a particular destination and talk about unique things to do, your favorite meals, where you stayed and be able to host a Q&A for others wanting to plan a visit.
- Hold a session that explores a travel activity you have recently done like studying or volunteering abroad. Share some stories and offer tips for someone wanting to do the same thing.
- Introduce a topic and then interview an expert live. For example, you could speak about your study abroad experience and then interview someone from your school’s Study Abroad Office for insider tips.
Promotion and Registration
Once you have a topic nailed down, you will need to select a date and time for the webcast. Depending on where you’re broadcasting from, you will want to be conscious of what time zones your readers will be calling in from. As an example, DIWYY broadcasts from either California or Texas. Therefore, we usually select 5pm or 6pm so that our friends on the East Coast can tune in without the broadcast going too late.
You’ll also want to leverage a web tool for registration to avoid a plethora of emails taking over your inbox. I personally love Eventbrite. It’s easy to use and doesn’t charge a fee if your webcast is no charge. If you decide to charge for your webcast, which is perfectly alright, determine a fair price that will allow to pay for your time and expertise but will be worthwhile to your readers. One approach is doing your first webcast free (or offering a coupon code to the first registrants) and then charging $5-10 per webcast once you have proven that your expertise is worth paying for.
Find Your Platform
You probably don’t have webcasting software on your desktop but it is pretty easy and cheap to download. DIWYY uses Citrix’s GoToMeeting and GoToWebinar. For both, all you need is a computer with a microphone and you’re ready to get started! Prior to your webcast, you’ll want to send out the log-in information to your participants. Be sure to include the web link and phone number (if applicable) as well as any other pertinent info.
TIP: You may want to consider recording the webcast so you can post it on your website for those who were unable to attend. Also, post your slides on a site like SlideShare.
Get Ready to Broadcast
When the big day is there, find a quiet location to broadcast from. I usually try to start the webcast line at least 15-20 minutes prior to the scheduled starting time so I can troubleshoot, if needed. I have also found that using a headset (to both listen and speak into) can help make the recording go smoother so that could be a worthwhile investment. I use a headset by the brand, Jabra, and absolutely love it.
Monetize Your Webcast
Just like in our last post, webcasts can be another route to monetization! You can charge attendees for your webcast or you can find a sponsor or advertiser for your webcast. A sponsor may co-present with you. For this type, you may want to target tour operators, tourism bureaus and study/volunteer abroad programs. For advertising, where you mention a product or service in the middle of the presentation (basically, a commercial), you could find a cool new travel product or service who wants to get their name out. In either case, target companies that are complimentary to your topic. As an example, if your webcast in a highlight of your recent adventure to Argentina, you may want to approach tourism agencies in Argentina or maybe a tour operator who is trying to promote group tours to that region. When you approach a potential advertiser, explain a little about your website, your readers and your site traffic and tell the advertiser how you could help promote their brand.
Do you have additional questions? Any other tips to share on the topic? Please post here and we’ll reply.
Written by DIWYY co-founder, Kristina Wegscheider. Check out her favorite DIWYY webcast (the slide portion) on SlideShare.